The Video Age

2016 is the year of video & it wont stop there, it is thought that consumer internet video traffic will go from 64% in 2014 to over 80% by 2019. 80% of all traffic on the internet will be video. That’s a vast amount. What that clearly highlights is that by integrating video content into your communication your business stands a healthy chance of taking a slice of that spike in consumer traffic.

So to start, video will dominate how the internet is used and as such you can no longer afford to ignore it, or even have it as a nice to have afterthought. Video Content Must Be Central To Your Plans, if not you will be left behind, fighting for the 20% of traffic that is left.

The good news – it’s never too late to incorporate video into your marketing efforts. It is no longer a costly and massively time consuming exercise to produce good video content for your business, heck you don’t even need to have all the ideas yet. We help businesses not just with their production, but also their strategy all the time – check out our Video Production page if you’re interested (self promotion alert!).

Video Gets You On Top...

Lets stick to the facts:

Google Loves Video, It’s been shown that adding a video to your homepage can increase the chance of a front page Google result by up to 53x.6

71% of marketers say that conversion rates from video consistently outperform all other marketing content.

Using videos in emails has can lead to a double in click-through rates.

Audiences are 10x more likely to engage with video content—embed, share, or comment—than text-only blogs or related social media posts.

Now, it’s not that we’re saying video will be the magically solution to all your marketing issues, there’s still has to be planning & strategy in what you’re doing and communicating. It’s just clear that video marketing HAS to be part of your plans to increase the chances of success.

Marketing Planning

You need to start today, in fact you need to start yesterday, Why? Your competition is already doing it. It has been a well known marketing secret for many years, so well known that it’s not even a secret anymore!

  • 95% of B2B companies plan on using Video Marketing in their communication strategy this year.
  • 70% of all marketers plan on using Video boost their brand awareness
  • 52% of Marketing Professionals quote Video as the platform with the best ROI

Now, you can start small, simple, cost effective, but starting is key! Even having a simple video like the logo animation above is a great start. These simple stings are massively effective at getting peoples attention and have been shown to drive engagement of your posts by 10X. Remember that the human brain processes visual images 60,000x faster than text.

So what are you waiting for?! Drop us a line to see how we can make video work for you.

Get Started - Contact Us Today